APA Citation

Storbacka, K., & Lehtinen, J. R. (2001). Customer relationship management: Creating competitive advantage through win-win relationship strategies. Singapore: McGraw-Hill.

Chicago Style Citation

Storbacka, Kaj, and Jarmo R. Lehtinen. Customer Relationship Management: Creating Competitive Advantage Through Win-win Relationship Strategies. Singapore: McGraw-Hill, 2001.

MLA Citation

Storbacka, Kaj, and Jarmo R. Lehtinen. Customer Relationship Management: Creating Competitive Advantage Through Win-win Relationship Strategies. Singapore: McGraw-Hill, 2001.

Warning: These citations may not always be 100% accurate.