Customer relationship management : creating competitive advantage through win-win relationship strategies

Main Author: Storbacka, Kaj
Other Authors: Lehtinen, Jarmo R
Language: English
Published: Singapore: McGraw-Hill, 2001.
Subjects:

1st Floor, Shah Alam

Call Number: HF5415 5 S76 2001
Accession No Item Category SMD Status Notes
0000017720 OPEN SHELF BOK AVAILABLE