Customer relationship management : creating competitive advantage through win-win relationship strategies
by: Storbacka, Kaj
Published: (2001)
Competing in a service economy : how to create a competitive advantage through service development innovation
Main Author: | Gustafsson, Anders |
---|---|
Other Authors: | Johnson, Michael D |
Language: | English |
Published: |
San Francisco:
Jossey-Bass,
2003.
|
Series: |
The University of Michigan Business School management series
|
Subjects: |
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