Competing in a service economy : how to create a competitive advantage through service development innovation
| Main Author: | Gustafsson, Anders |
|---|---|
| Other Authors: | Johnson, Michael D |
| Language: | English |
| Published: |
San Francisco:
Jossey-Bass,
2003.
|
| Series: |
The University of Michigan Business School management series
|
| Subjects: |
| Physical Description: |
xv, 190 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references |
| ISBN: |
0787961566 |