APA Citation
Gustafsson, A., & Johnson, M. D. (2003). Competing in a service economy: How to create a competitive advantage through service development innovation. San Francisco: Jossey-Bass.
Chicago Style CitationGustafsson, Anders, and Michael D. Johnson. Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development Innovation. San Francisco: Jossey-Bass, 2003.
MLA CitationGustafsson, Anders, and Michael D. Johnson. Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development Innovation. San Francisco: Jossey-Bass, 2003.
Warning: These citations may not always be 100% accurate.