Services marketing : an Asia-Pacific and Australian persspective

Main Author: Lovelock, Christopher
Other Authors: Patterson, Paul, Walker, Rhett
Language: English
Published: Frenchs Forest NSW: Pearson Edu. Australia, 2004.
Edition: 3rd ed.
Subjects:
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020 |a 1741031621 (pbk.)  
090 0 0 |a HD9989   |b .L68 2004 
100 1 |a Lovelock, Christopher  
245 1 0 |a Services marketing :   |b an Asia-Pacific and Australian persspective   |c Christopher Lovelock, Paul Patterson, Rhett Walker. 
250 |a 3rd ed. 
260 |a Frenchs Forest NSW:   |b Pearson Edu. Australia,   |c 2004. 
300 |a xii, 579 p.:   |b ill.;   |c 25 cm. 
650 0 0 |a Service industries --   |x Marketing --   |z Asia, Southeastern  
650 0 0 |a Service industries --   |x Marketing --   |z New Zealand  
650 0 0 |a Service industries --   |x Marketing --   |z Australia  
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700 1 |a Walker, Rhett  
997 |a Business & Accountancy, Faculty 
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