Services marketing : an Asia-Pacific and Australian persspective
| Main Author: | Lovelock, Christopher |
|---|---|
| Other Authors: | Patterson, Paul, Walker, Rhett |
| Language: | English |
| Published: |
Frenchs Forest NSW:
Pearson Edu. Australia,
2004.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xii, 579 p.: ill.; 25 cm. |
|---|---|
| ISBN: |
9781741031621 1741031621 (pbk.) |