A marketing action plan for the growing business

Main Author: Yyakarnam, Shailendra
Other Authors: Leppard, John W
Language: English
Published: London: Kogan Page, 1999.
Edition: 2nd ed.
Subjects:
Item Description: Includes index
Physical Description: iv, 218 p.: ill.; 22 cm.
ISBN: 0749426497 (pbk.)