Asian brand strategy : how Asia builds strong brands

Main Author: Roll, Martin
Language: English
Published: Houndmills, New York: Palgrave Macmillan, 2006.
Subjects:
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005 20170218090000.0
008 070212 eng
020 |a 9781403992796  
020 |a 1403992797 (hbk.)  
090 0 0 |a HD67.B7   |b R66 2006 
100 1 |a Roll, Martin  
245 1 0 |a Asian brand strategy :   |b how Asia builds strong brands   |c Martin Roll. 
260 |a Houndmills, New York:   |b Palgrave Macmillan,   |c 2006. 
300 |a xviii, 254 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Brand name products --   |x Management --   |z Asia  
650 0 0 |a Brand name products --   |x Marketing --   |z Asia  
997 |a Business & Accountancy, Faculty 
999 |a 0000017376  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam