Description: Asian brand strategy :

Main Author:	Roll, Martin
Language:	English
Published:	Houndmills, New York: Palgrave Macmillan, 2006.
Subjects:	Brand name products -- > Management -- > Asia Brand name products -- > Marketing -- > Asia

Physical Description:	xviii, 254 p.: ill.; 24 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781403992796 1403992797 (hbk.)