APA Citation

Roll, M. (2006). Asian brand strategy: How Asia builds strong brands. Houndmills, New York: Palgrave Macmillan.

Chicago Style Citation

Roll, Martin. Asian Brand Strategy: How Asia Builds Strong Brands. Houndmills, New York: Palgrave Macmillan, 2006.

MLA Citation

Roll, Martin. Asian Brand Strategy: How Asia Builds Strong Brands. Houndmills, New York: Palgrave Macmillan, 2006.

Warning: These citations may not always be 100% accurate.