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| LEADER |
00813cam a2200229 7i4500 |
| 001 |
0000013370 |
| 005 |
20230417090000.0 |
| 020 |
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|a 9780071111188 (pbk.)
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| 020 |
|
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|a 0071111182 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.13
|b .D86 2005
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| 100 |
1 |
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|a Duncan, Tom
|
| 245 |
1 |
0 |
|a Principles of advertising & IMC
|c Tom Duncan.
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| 250 |
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|a 2nd ed.
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| 260 |
|
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|a Boston:
|b McGraw-Hill,
|c 28 cm.
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| 300 |
|
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|a xxvii, 774 p.:
|b ill. (some col.);
|c 2005.
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| 500 |
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|a Gift: Prof. Dr. Md Sidin bin Ahmad Ishak
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| 504 |
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Brand name products --
|x Marketing --
|x Management
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000017024
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000017025
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
