Principles of advertising & IMC
| Main Author: | Duncan, Tom |
|---|---|
| Published: |
Boston:
McGraw-Hill,
2005.
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: |
Gift: Prof. Dr. Md Sidin bin Ahmad Ishak |
|---|---|
| Physical Description: |
xxvii, 774 p.: ill. (some col.); 28 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071111188 (pbk.) 0071111182 (pbk.) |