APA Citation

Duncan, T. Principles of advertising & IMC (2nd ed.). Boston: McGraw-Hill.

Chicago Style Citation

Duncan, Tom. Principles of Advertising & IMC. 2nd ed. Boston: McGraw-Hill.

MLA Citation

Duncan, Tom. Principles of Advertising & IMC. 2nd ed. Boston: McGraw-Hill.

Warning: These citations may not always be 100% accurate.