Advertising media A to Z : the definitive resource for media planning, buying, and research
| Main Author: | Surmanek, Jim |
|---|---|
| Published: |
New York:
McGraw-Hill,
2004.
|
| Subjects: |
| LEADER | 00538cam a2200157 7i4500 | ||
|---|---|---|---|
| 001 | 0000013223 | ||
| 005 | 20120904090000.0 | ||
| 020 | |a 0071422145 (pbk.) | ||
| 020 | |a 99780071422147 | ||
| 090 | 0 | 0 | |a HF5826.5 |b .S87 2004 |
| 100 | 1 | |a Surmanek, Jim | |
| 245 | 1 | 0 | |a Advertising media A to Z : |b the definitive resource for media planning, buying, and research |c Jim Surmanek. |
| 260 | |a New York: |b McGraw-Hill, |c 2004. | ||
| 300 | |a viii, 337 p.; |c 23 cm. | ||
| 650 | 0 | 0 | |a Advertising media planning |
| 999 | |a 0000018027 |b BOK |c OPEN SHELF |e 1st Floor, Shah Alam | ||