Advertising media A to Z : the definitive resource for media planning, buying, and research
| Main Author: | Surmanek, Jim |
|---|---|
| Published: |
New York:
McGraw-Hill,
2004.
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| Subjects: |
| Physical Description: |
viii, 337 p.; 23 cm. |
|---|---|
| ISBN: |
0071422145 (pbk.) 99780071422147 |