22 irrefutable laws of advertising : and when to voilate them

Main Author: Newman, Michael
Published: Singapore: John Wiley & Sons, 2006.
Subjects:
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100 1 |a Newman, Michael  
245 1 0 |a 22 irrefutable laws of advertising :   |b and when to voilate them   |c Michael Newman. 
246 3 |a Twenty two irrefutable laws of advertising : and when to voilate them. 
260 |a Singapore:   |b John Wiley & Sons,   |c 2006. 
300 |a xxviii, 266 p.:   |b ill.;   |c 23 cm. 
650 0 0 |a Advertising  
650 0 0 |a Sales promotion  
997 |a Communication, Visual Art & Computing, Faculty  |b Visual Art, Department 
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