Sports marketing
| Main Author: | Fullerton, Sam |
|---|---|
| Language: | English |
| Published: |
Boston:
McGraw-Hill/Irwin,
2007.
|
| Subjects: |
| Physical Description: |
xvi, 480 p.: ill.; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071106588 (pbk.) 9780071106580 |