Business-to-business marketing management : a global perspective

Main Author: Blythe, Jim
Other Authors: Zimmerman, Alan
Language: English
Published: Australia: Thomson, 2005.
Subjects:
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005 20170218090000.0
008 100526 eng
020 |a 9781844800018  
020 |a 1844800016 (pbk.)  
090 0 0 |a HF5415.13   |b .B59 2005 
100 1 |a Blythe, Jim  
245 1 0 |a Business-to-business marketing management :   |b a global perspective   |c Jim Blythe, Alan Zimmerman. 
260 |a Australia:   |b Thomson,   |c 2005. 
300 |a xviii, 403 p.;   |c 27 cm. 
500 |a Includes index 
650 0 0 |a Marketing --   |x Management  
700 1 |a Zimmerman, Alan  
997 |a Business & Accountancy, Faculty 
999 |a 0000012780  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam