Business-to-business marketing management : a global perspective
Main Author: | Blythe, Jim |
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Other Authors: | Zimmerman, Alan |
Language: | English |
Published: |
Australia:
Thomson,
2005.
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Subjects: |
Item Description: |
Includes index |
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Physical Description: |
xviii, 403 p.; 27 cm. |
ISBN: |
9781844800018 1844800016 (pbk.) |