Business-to-business marketing management : a global perspective
| Main Author: | Blythe, Jim |
|---|---|
| Other Authors: | Zimmerman, Alan |
| Language: | English |
| Published: |
Australia:
Thomson,
2005.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xviii, 403 p.; 27 cm. |
| ISBN: |
9781844800018 1844800016 (pbk.) |