Business marketing management : a strategic view of industrial and organizational markets
| Main Author: | Hutt, Michael D |
|---|---|
| Other Authors: | Speh, Thomas W |
| Published: |
Australia:
Thomson,
2004.
|
| Edition: | 8th ed. |
| Subjects: |
| Physical Description: |
xxx, 714 p.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324190433 (hbk.) 9780324190434 |