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00832cam a2200241 7i4500 |
| 001 |
0000010092 |
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20170218090000.0 |
| 008 |
080626 eng |
| 020 |
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|a 0072539097 ( pbk.)
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| 020 |
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|a 9780072860573
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| 090 |
0 |
0 |
|a HF5415.1
|b .B43 2004
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| 100 |
1 |
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|a Bearden, William O
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| 245 |
1 |
0 |
|a Marketing :
|b principles & perspectives
|c William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
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| 250 |
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|a 4th ed.
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| 260 |
|
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|a New York:
|b McGraw-Hill/Irwin,
|c 2004.
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| 300 |
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|a xv, 596 p.:
|b col. ill.;
|c 27 cm.
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| 490 |
0 |
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|a McGraw-Hill/Irwin series in marketing
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| 500 |
|
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|a Includes index
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| 650 |
0 |
0 |
|a Marketing --
|z United States
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| 700 |
1 |
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|a LaForge, Raymond W
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| 700 |
1 |
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|a Ingram, Thomas N
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000032088
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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