Marketing : principles & perspectives
| Main Author: | Bearden, William O |
|---|---|
| Other Authors: | LaForge, Raymond W, Ingram, Thomas N |
| Language: | English |
| Published: |
New York:
McGraw-Hill/Irwin,
2004.
|
| Edition: | 4th ed. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xv, 596 p.: col. ill.; 27 cm. |
| ISBN: |
0072539097 ( pbk.) 9780072860573 |