Value-based marketing for bottom-line success : 5 steps to creating customer value
| Main Author: | De Bonis, J. Nicholas |
|---|---|
| Other Authors: | Balinski, Eric, Allen, Phil |
| Published: |
New York:
McGraw-Hill,
2003.
|
| Subjects: |
| Physical Description: |
xix, 245 p.: ill.; 26 cm. |
|---|---|
| ISBN: |
007139656X (hbk.) |