APA Citation

De Bonis, J. N., Balinski, E., & Allen, P. (2003). Value-based marketing for bottom-line success: 5 steps to creating customer value. New York: McGraw-Hill.

Chicago Style Citation

De Bonis, J. Nicholas, Eric Balinski, and Phil Allen. Value-based Marketing for Bottom-line Success: 5 Steps to Creating Customer Value. New York: McGraw-Hill, 2003.

MLA Citation

De Bonis, J. Nicholas, Eric Balinski, and Phil Allen. Value-based Marketing for Bottom-line Success: 5 Steps to Creating Customer Value. New York: McGraw-Hill, 2003.

Warning: These citations may not always be 100% accurate.