Value-based marketing for bottom-line success : 5 steps to creating customer value
| Main Author: | De Bonis, J. Nicholas |
|---|---|
| Other Authors: | Balinski, Eric, Allen, Phil |
| Published: |
New York:
McGraw-Hill,
2003.
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HF5415 13 D35 2003 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000012648 | OPEN SHELF | BOK | AVAILABLE |