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| LEADER |
00852cam a2200229 7i4500 |
| 001 |
0000009322 |
| 005 |
20170218090000.0 |
| 020 |
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|a 9780072866148
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| 020 |
|
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|a 0072536764 (hbk.)
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| 020 |
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|a 0072866144 (hbk.)
|
| 090 |
0 |
0 |
|a HF5823
|b .B45 2004
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| 100 |
1 |
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|a Belch, George E
|
| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch & Michael A. Belch.
|
| 260 |
|
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|a Boston:
|b McGrw-Hill/Irwin,
|c 2004.
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| 300 |
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|a xxvi, 779 p.:
|b col. ill.;
|c 29 cm.
|
| 650 |
0 |
0 |
|a Advertising
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| 650 |
0 |
0 |
|a Sales promotion
|
| 650 |
0 |
0 |
|a Communication in marketing
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| 700 |
1 |
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|a Belch, Michael A
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| 997 |
|
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|a Communication, Visual Art & Computing, Faculty
|b Visual Art, Department
|
| 999 |
|
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|a 0000011114
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a 0000017023
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
|
