Advertising and promotion : an integrated marketing communications perspective
| Main Author: | Belch, George E |
|---|---|
| Other Authors: | Belch, Michael A |
| Published: |
Boston:
McGrw-Hill/Irwin,
2004.
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| Subjects: |
| Physical Description: |
xxvi, 779 p.: col. ill.; 29 cm. |
|---|---|
| ISBN: |
9780072866148 0072536764 (hbk.) 0072866144 (hbk.) |