APA Citation

Belch, G. E., & Belch, M. A. (2004). Advertising and promotion: An integrated marketing communications perspective. Boston: McGrw-Hill/Irwin.

Chicago Style Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. Boston: McGrw-Hill/Irwin, 2004.

MLA Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. Boston: McGrw-Hill/Irwin, 2004.

Warning: These citations may not always be 100% accurate.