Advertising and promotion : an integrated marketing communications perspective
| Main Author: | Belch, George E |
|---|---|
| Other Authors: | Belch, Michael A |
| Published: |
Boston:
McGrw-Hill/Irwin,
2004.
|
| Subjects: |
1st Floor, Bestari Jaya
| Call Number: |
HF5823 B45 2004 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000011114 | OPEN SHELF | BOK | AVAILABLE |
| 0000017023 | OPEN SHELF | BOK | LOST |