Marketing management : text and cases

Main Author: Quelch, John A
Other Authors: Dolan, Robert J, Kosnik, Thomas J
Published: Burr Ridge, Ill.: Irwin, 1993.
Subjects:
LEADER 00631cam a2200193 7i4500
001 0000009249
005 20170218090000.0
020 |a 0256109559  
090 0 0 |a HF5006   |b .Q45 1993 
100 1 |a Quelch, John A  
245 1 0 |a Marketing management :   |b text and cases   |c John A. Quelch, Robert J. Dolan, Thomas J. Kosnik. 
260 |a Burr Ridge, Ill.:   |b Irwin,   |c 1993. 
300 |a xiii, 848 p.:   |b ill.;   |c 27 cm. 
500 |a Includes index 
650 0 0 |a Marketing --   |x Management --   |x Case studies  
650 0 0 |a Marketing --   |x Management  
700 1 |a Dolan, Robert J  
700 1 |a Kosnik, Thomas J  
997 |a Business & Accountancy, Faculty