Marketing management : text and cases
| Main Author: | Quelch, John A |
|---|---|
| Other Authors: | Dolan, Robert J, Kosnik, Thomas J |
| Published: |
Burr Ridge, Ill.:
Irwin,
1993.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xiii, 848 p.: ill.; 27 cm. |
| ISBN: |
0256109559 |