Managing customer relationships : a strategic framework
| Main Author: | Peppers, Don |
|---|---|
| Other Authors: | Rogers, Martha |
| Published: |
Hoboken:
John Wiley & Sons, Inc.,
2004.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xi, 516 p.: ill.; 26 cm. |
| ISBN: |
047148590X (hbk.) |