APA Citation

Peppers, D., & Rogers, M. (2004). Managing customer relationships: A strategic framework. Hoboken: John Wiley & Sons, Inc..

Chicago Style Citation

Peppers, Don, and Martha Rogers. Managing Customer Relationships: A Strategic Framework. Hoboken: John Wiley & Sons, Inc., 2004.

MLA Citation

Peppers, Don, and Martha Rogers. Managing Customer Relationships: A Strategic Framework. Hoboken: John Wiley & Sons, Inc., 2004.

Warning: These citations may not always be 100% accurate.