APA Citation
Peppers, D., & Rogers, M. (2004). Managing customer relationships: A strategic framework. Hoboken: John Wiley & Sons, Inc..
Chicago Style CitationPeppers, Don, and Martha Rogers. Managing Customer Relationships: A Strategic Framework. Hoboken: John Wiley & Sons, Inc., 2004.
MLA CitationPeppers, Don, and Martha Rogers. Managing Customer Relationships: A Strategic Framework. Hoboken: John Wiley & Sons, Inc., 2004.
Warning: These citations may not always be 100% accurate.