Strategic marketing management cases
by: Cravens, David W
Published: (1999)
Strategic marketing management cases
Main Author: | Cravens, David W |
---|---|
Other Authors: | Lamb, Charles W, Crittenden, Victoria L |
Published: |
Boston:
McGraw-Hill,
2002.
|
Edition: | 7th ed. |
Series: |
The Irwin/McGraw-Hill series in marketing
|
Subjects: |
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