Strategic marketing management cases
| Main Author: | Cravens, David W |
|---|---|
| Other Authors: | Lamb, Charles W, Crittenden, Victoria L |
| Published: |
Boston:
McGraw-Hill,
2002.
|
| Edition: | 7th ed. |
| Series: |
The Irwin/McGraw-Hill series in marketing
|
| Subjects: |