Strategic marketing management cases
| Main Author: | Cravens, David W |
|---|---|
| Other Authors: | Lamb, Charles W, Crittenden, Victoria L |
| Published: |
Boston:
McGraw-Hill,
2002.
|
| Edition: | 7th ed. |
| Series: |
The Irwin/McGraw-Hill series in marketing
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HF5415 C53 2002 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000011133 | OPEN SHELF | BOK | AVAILABLE |
| 0000017745 | OPEN SHELF | BOK | AVAILABLE |
Circulation Counter, Shah Alam
| Call Number: |
HF5415 C53 2002 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| CDR0000410 | OPEN SHELF | CD-ROM | AVAILABLE |