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| 001 |
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| 005 |
20170218090000.0 |
| 020 |
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|a 0072429461 (pbk.)
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| 020 |
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|a 9780072514827
|
| 090 |
0 |
0 |
|a HF5415
|b .C53 2002
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| 100 |
1 |
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|a Cravens, David W
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| 245 |
1 |
0 |
|a Strategic marketing management cases
|c David W. Cravens , Charles W. Lamb, Jr. , Victoria L. Crittenden.
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| 250 |
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|a 7th ed.
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| 260 |
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|a Boston:
|b McGraw-Hill,
|c 2002.
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| 300 |
|
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|a xvi, 685p.:
|b ill.;
|c 27 cm..
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| 490 |
0 |
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|a The Irwin/McGraw-Hill series in marketing
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| 500 |
|
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|a Includes index
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| 650 |
0 |
0 |
|a Marketing --
|x Case studies
|
| 700 |
1 |
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|a Lamb, Charles W
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| 700 |
1 |
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|a Crittenden, Victoria L
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000011133
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000017745
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a CDR0000410
|b CD-ROM
|c OPEN SHELF
|e Circulation Counter, Shah Alam
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