Strategic marketing management cases
| Main Author: | Cravens, David W |
|---|---|
| Other Authors: | Lamb, Charles W, Crittenden, Victoria L |
| Published: |
Boston:
McGraw-Hill,
2002.
|
| Edition: | 7th ed. |
| Series: |
The Irwin/McGraw-Hill series in marketing
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xvi, 685p.: ill.; 27 cm.. |
| ISBN: |
0072429461 (pbk.) 9780072514827 |