APA Citation

Cravens, D. W., Lamb, C. W., & Crittenden, V. L. (2002). Strategic marketing management cases (7th ed.). Boston: McGraw-Hill.

Chicago Style Citation

Cravens, David W., Charles W. Lamb, and Victoria L. Crittenden. Strategic Marketing Management Cases. 7th ed. Boston: McGraw-Hill, 2002.

MLA Citation

Cravens, David W., Charles W. Lamb, and Victoria L. Crittenden. Strategic Marketing Management Cases. 7th ed. Boston: McGraw-Hill, 2002.

Warning: These citations may not always be 100% accurate.