Strategic marketing management cases
Main Author: | Cravens, David W |
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Other Authors: | Lamb, Charles W, Crittenden, Victoria L |
Published: |
Boston:
McGraw-Hill,
2002.
|
Edition: | 7th ed. |
Series: |
The Irwin/McGraw-Hill series in marketing
|
Subjects: |
1st Floor, Shah Alam
Call Number: |
HF5415 C53 2002 |
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Accession No | Item Category | SMD | Status | Notes |
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0000011133 | OPEN SHELF | BOK | AVAILABLE |
0000017745 | OPEN SHELF | BOK | AVAILABLE |
Circulation Counter, Shah Alam
Call Number: |
HF5415 C53 2002 |
---|
Accession No | Item Category | SMD | Status | Notes |
---|
CDR0000410 | OPEN SHELF | CD-ROM | AVAILABLE |