Cover Image

QR Code

Marketing : a strategic approach

Main Author:	McColl-Kennedy, J R
Other Authors:	Kiel, G C
Published:	Australia: Nelson, 2000.
Subjects:	Marketing

Similar Items

Essentials of marketing : a marketing strategy planning approach
by: Perreault, William D
Published: (2012)

Essentials of marketing : a marketing strategy planning approach
by: Perreault, William D
Published: (2015)

Basic marketing : a managerial approach
by: McCarthy, E. Jerome
Published: (1990)

Marketing management : a strategic decision-making approach
by: Mullins, John W
Published: (2008)

Marketing management : a strategic decision-making approach
by: Mullins, John W
Published: (2010)

Marketing management : a strategic decision-making approach
Published: (2002)

Strategic marketing communications : a systems approach to IMC
by: Sirgy, M. Joseph
Published: (2007)

Basic marketing : a global-managerial approach
by: McCarthy, E. Jerome
Published: (1993)

Basic marketing : a managerial approach
by: McCarthy, E. Jerome
Published: (1997)

Learning aid to accompany basic marketing : a managerial approach
by: McCarthy, E. Jerome

How to develop a strategic marketing plan : a step-by-step guide
by: Paley, Norton
Published: (2000)

Direct marketing : an integrated approach
by: McDonald, William J
Published: (1998)

Marketing management : a relationship approach
by: Hollensen, Svend
Published: (2003)

Marketing channels : a relationship management approach
by: Pelton, Lou E
Published: (2002)

Cases in strategic marketing
by: Rosenthal, David
Published: (2000)

Introduction to marketing
by: McDaniel, Carl
Published: (2011)

Internet marketing : a practical approach
by: Charlesworth, Alan
Published: (2009)

Digital marketing : a practical approach
by: Charlesworth, Alan

The effective use of market research : a guide for management to grow the business
by: Birn, Robin J
Published: (1999)

Essentials of marketing
by: McCarthy, E. Jerome
Published: (1991)

A study on effectiveness of marketing strategic (4P's) in Faculty Industrial Management (FIM) Universiti Industri Selangor (UNISEL) case study based on July 2008 intake
by: Ernee Rozita Mohd Mokhtar
Published: (2009)

The successful marketing plan : a disciplined and comprehensive approach
by: Hiebing, Roman G
Published: (2003)

Basic marketing research : a decision-making approach
by: Malhotra, Naresh K
Published: (2009)

Basic marketing research : a decision-making approach
by: Malhotra, Naresh K
Published: (2009)

Basic marketing : a marketing strategy planning approach
by: Perreault, William D
Published: (2009)

Basic marketing : a global managerial approach
by: Perreault, William D
Published: (2002)

Basic marketing management
by: Dalrymple, Douglas J
Published: (2000)

Market-based management : strategies for growing customer value and profitability
by: Best, Roger J
Published: (2000)

Marketing : real people choices
by: Solomon, Marketing R
Published: (2009)

Marketing : real people, real choices
by: Solomon, Michael R
Published: (2003)

Study guide to accompany Stanton, Etzel, Walker fundamentals of marketing
by: Adams, Thomas J
Published: (1991)

Fundamentals of marketing
by: Stanton, William J
Published: (1994)

Key marketing skills : a complete action kit of strategies, tools & techniques for marketing success
by: Cheverton, Peter
Published: (2000)

Principles of marketing : a global perspective
Published: (2007)

Distribution : a practical guide to planning and operation
by: Marchant, Brian
Published: (1996)

Introduction to marketing : a step-by-step guide to all the tools of marketing
by: Lancaster, Geoff
Published: (1999)

New consumer marketing : managing a living demand system
by: Baker, Susan
Published: (2003)

The Oxford textbook of marketing
Published: (2000)

Prinsip pemasaran
by: Kotler, Philip
Published: (2000)

Marketing insights and outrages
by: Bird, Drayton
Published: (2000)