Marketing : a strategic approach

Main Author: McColl-Kennedy, J R
Other Authors: Kiel, G C
Published: Australia: Nelson, 2000.
Subjects:
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090 0 0 |a HF5415.M33   |b M33 2000 
100 1 |a McColl-Kennedy, J R  
245 1 0 |a Marketing :   |b a strategic approach   |c J R McColl-Kennedy, G C Kiel. 
260 |a Australia:   |b Nelson,   |c 2000. 
300 |a xiv, 926 p.:   |b ill.;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 |a Kiel, G C  
997 |a Business & Accountancy, Faculty 
999 |a 0000011035  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a CDR0000112  |b CD-ROM  |c OPEN SHELF  |e Circulation Counter, Shah Alam