Marketing : a strategic approach
| Main Author: | McColl-Kennedy, J R |
|---|---|
| Other Authors: | Kiel, G C |
| Published: |
Australia:
Nelson,
2000.
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| Subjects: |
| Physical Description: |
xiv, 926 p.: ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0170091163 |