APA Citation

McColl-Kennedy, J. R., & Kiel, G. C. (2000). Marketing: A strategic approach. Australia: Nelson.

Chicago Style Citation

McColl-Kennedy, J R., and G C. Kiel. Marketing: A Strategic Approach. Australia: Nelson, 2000.

MLA Citation

McColl-Kennedy, J R., and G C. Kiel. Marketing: A Strategic Approach. Australia: Nelson, 2000.

Warning: These citations may not always be 100% accurate.