The handbook of international market research techniques

Other Authors: Birn, Robin J
Published: London: Kogan Page Ltd., 2000.
Subjects:
LEADER 00597cam a2200169 7i4500
001 0000008776
005 20170218090000.0
020 |a 0749426160 (hbk.)  
090 0 0 |a HF5415.2   |b .H56 2000 
245 0 4 |a The handbook of international market research techniques   |c edited by Robin J. Birn. 
260 |a London:   |b Kogan Page Ltd.,   |c 2000. 
300 |a xxvi, 591 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
700 1 |a Birn, Robin J  
997 |a Business & Accountancy, Faculty 
999 |a 0000003070  |b BOK  |c REFERENCE  |e Ground Floor, Bestari Jaya