e-Marketing : improving marketing effectiveness in a digital world

Main Author: McDonald, Malcolm
Other Authors: Wilson, Hugh
Published: Harlow: Pearson Education Asia, 1999.
Series: Management research in practice
Subjects:
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100 1 |a McDonald, Malcolm  
245 1 0 |a e-Marketing :   |b improving marketing effectiveness in a digital world   |c Malcolm McDonald and Hugh Wilson. 
260 |a Harlow:   |b Pearson Education Asia,   |c 1999. 
300 |a xv, 163 p.:   |b ill.;   |c 28 cm. 
490 0 |a Management research in practice 
504 |a Includes bibliographical references and index 
650 0 0 |a Internet marketing  
700 1 |a Wilson, Hugh  
997 |a Business & Accountancy, Faculty 
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