e-Marketing : improving marketing effectiveness in a digital world
| Main Author: | McDonald, Malcolm |
|---|---|
| Other Authors: | Wilson, Hugh |
| Published: |
Harlow:
Pearson Education Asia,
1999.
|
| Series: |
Management research in practice
|
| Subjects: |
| Physical Description: |
xv, 163 p.: ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9788178082295 8178082292 (pbk.) |