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| LEADER |
00719cam a2200205 7i4500 |
| 001 |
0000008658 |
| 005 |
20170218090000.0 |
| 008 |
100526 eng |
| 020 |
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|a 0130559504
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| 020 |
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|a 9780130559500
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| 090 |
0 |
0 |
|a HF5415.13
|b .B47 2000
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| 100 |
1 |
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|a Best, Roger J
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| 245 |
1 |
0 |
|a Market-based management :
|b strategies for growing customer value and profitability
|c Roger J. Best.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Upper Saddle River:
|b Prentice Hall,
|c 2000.
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| 300 |
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|a xxi, 378 p.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000009857
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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