Product management
by: Lehmann, Donald R
Published: (2002)
Product management
| Main Author: | Lehmann, Donald R |
|---|---|
| Other Authors: | Winer, Russell S |
| Published: |
New York:
Irwin/McGraw-Hill,
1997.
|
| Edition: | 2nd ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |